Think Big.
Start Small.
Scale Fast.

GSDN is a full-service startup studio

We’re a team of strategy, design, and tech experts who have worked with hundreds of start-ups to launch dreams and create awesome products.

What we do best

Product Ideation & Scoping

Product/Market Assesment
Roadmap & Timeline
Sprint Design

Branding &
Identity

Logo & Brand Design
Value Prop Creation
Brand Strategy

Product Strategy & Design

User Research
UX/UI
Roadmap Documentation & Management

Web & Mobile Development

Backend/Frontend Development
API Integrations
DevOps

Management & Strategy

Go-To-Market Strategy
Executive Coaching
Advisory Services

Marketing, Planning & Execution

Digital Marketing (SEO, Social Media, Content Management)
Custom Marketing Website
Persona Based Messaging

Fundraising
Support

Fund Identification
Outreach Content & Contact List
Pitch Preparation

Sales Planning & Strategy

Compensation Modeling
Channel Management & Development
Target Customer Identification

Operational
Support

HR Management
Payroll/Bookkeeping
Financial Forecasting

Product Ideation & Scoping

Product/Market Assesment
Roadmap & Timeline
Sprint Design

Branding &
Identity

Logo & Brand Design
Value Prop Creation
Brand Strategy

Product Strategy & Design

User Research
UX/UI
Roadmap Documentation & Management

Web & Mobile Development

Backend/Frontend Development
API Integrations
DevOps

Management & Strategy

Go-To-Market Strategy
Executive Coaching
Advisory Services

Marketing, Planning & Execution

Digital Marketing (SEO, Social Media, Content Management)
Custom Marketing Website
Persona Based Messaging

Fundraising
Support

Fund Identification
Outreach Content & Contact List
Pitch Preparation

Sales Planning & Strategy

Compensation Modeling
Channel Management & Development
Target Customer Identification

Operational
Support

HR Management
Payroll/Bookkeeping
Financial Forecasting

How we do it

Discovery & Business Planning

Deep dive into the problem spaces, customers, and competitors to uncover the biggest opportunities and risks to the business

Discovery & Business Planning

Deep dive into the problem spaces, customers, and competitors to uncover the biggest opportunities and risks to the business

Design & Validation

Put the new business model concept through rigorous testing and experimentation to validate there is problem-solution fit.

Product Build & Testing

Utilize a lean, cross-disciplinary approach to rapidly develop products and capture real world usage through Alpha & Beta testing.

Product Build & Testing

Utilize a lean, cross-disciplinary approach to rapidly develop products and capture real world usage through Alpha & Beta testing.

Investment

Raise capital and align incentives with existing (and new) founding team members and partners.

Launch

Deliver comprehensive Go-To-Market plan that prepares the business to successfully launch product and achieve sustainable growth.

Launch

Deliver comprehensive Go-To-Market plan that prepares the business to successfully launch product and achieve sustainable growth.

Growth

Solidify the core operating team, then provide ongoing support and access to our trusted network of partners.

Who we are

By leveraging our +40 years of experience and combined networks, we pull together the right resources for every project and de-risk engagements.

Gabrielle Smith

Founder, Technology Expert & Marketing Strategist

Patrick Hoogendijk

Financial Operations, Fundraising & OKR Specialist

Tal Aloni

Product Development, Growth Strategy & UX/UI Specialist

Zach Fine

Market Research Analyst & Investor Relations

Kerry Tropeano

Digital Marketing & Brand Awareness

Lara Wrosek

Social Media Manager & Content Writer

Who we've helped

Current Projects
Our Portfolio
Cloudamize
Simplify your cloud migrations
Toke
Next generation dispensary management
Capital E Advisors
Taking the bias out of investing
Awnix
Cloud management done right
EIM Capital
Growth solutions for mid-size companies
DocBook MD
HIPAA-secure mobile messaging app
Edgy
Cutting-edge tech to store your data
ParxIT
The go-to application for parking
Lift & Shift Foundation
Helping veterans through STEM
Jewish Family Services
Moving forward together
Cloudamize
Simplify your cloud migrations
Toke
Next generation dispensary management
Capital E Advisors
Taking the bias out of investing
Awnix
Cloud management done right
EIM Capital
Growth solutions for mid-size companies
DocBookMD
HIPAA-secure mobile messaging app
Edgy
Cutting-edge tech to store your data
ParxIT
The go-to application for parking
Lift & Shift Foundation
Helping veterans through STEM
Jewish Family Service
Moving forward together
Cloudamize
Simplify your cloud migrations
Toke
Next generation dispensary management
Capital E Advisors
Taking the bias out of investing
Awnix
Cloud management done right
EIM Capital
Growth solutions for mid-size companies
DocBookMD
HIPAA-secure mobile messaging app
Edgy
Cutting-edge tech to store your data
ParxIT
The go-to application for parking
Lift & Shift Foundation
Helping veterans through STEM
Jewish Family Service
Moving forward together

Let's work
together

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